So, you know how when you're just about to spend money and effort on marketing a product that you thought you were so sure about, and then you make one last call to your supplier to make sure that they still had enough of those things to sell, and they tell you "whoops - they're only available for left-handed Tahitian basket weavers" and you don't HAVE any clients who are left-handed Tahitian basket weavers?
And you know how you've already shot your mouth off to a bunch of your referral sources that you have this fabulous product that now is only available to left-handed Tahitian basket weavers, none of whom are acquainted with your referral sources?
Yeah, like that.
So, thirty minutes later, we're trying to figure out what we're going to TELL our referral sources, and we start talking about different ways that we can try to sell products to the rest of the non-Tahitian left handed basket weaving world.
And, I have a brainstorm that would create a marketing campaign that addresses most all of the concerns that our customers normally have when they buy our stuff, and we play with the concept a bit until we think that we've got it really set just right. And, then we call some of our referral sources and they LOVE the idea. And then, we call our supplier and they say .. well, yes .. that's true, that product we do have an awful lot of and no one seems to be selling it to anyone.
And then you start going through your potential customer list and you realize that there's a TON of people who could be buying this product. Like a TON.
Would that be a good day?
1 comment:
I would call that a great day!
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